Google Photos' 'Clueless'-Inspired Virtual Closet Is Now Available on Android and iOS
Google's new AI-powered feature that turns photos of your outfits into a virtual closet β seemingly inspired by Cher Horowitz's iconic virtual wardrobe app from the 1995 film Clueless β is now available to everyone in the U.S., Brazil, and India, on both iOS and Android devices.
The company first announced the feature earlier this year, with plans to begin rolling it out over the summer. Android users gained access first, starting in June, and now the virtual closet is available to all iOS and Android users in the supported markets.
!Google Photos virtual closet interface
Image Credits: Google
From Cult Classic to Everyday Tech
In Clueless, Cher's digital closet was a symbol of her privileged Beverly Hills lifestyle β she had so many outfits that she needed a computerized system just to keep track of them and decide what to wear. Now, you don't have to be a wealthy teenager to benefit from similar technology; Google's AI brings a version of that experience to anyone with a smartphone.
The feature uses AI to build a copy of your wardrobe based on the clothing items you've worn in your photos. Within the app, you can filter items by category β such as tops, bottoms, jewelry, and more β and then mix and match them to create different outfits.
Google says the feature is designed to assist users, and that data about how you dress or what you wear is not shared with third parties such as retailers.
!Google Photos virtual closet outfit creation
Image Credits: Google
Availability and What's Next
The virtual closet is now fully rolled out in the U.S., Brazil, and India across both major mobile platforms. As of 2026, this launch reflects Google's continued push to integrate generative AI into its core consumer products, following a broader industry trend of personalized, on-device AI experiences.
Google has not yet announced whether the feature will expand to additional markets or gain new capabilities, but its gradual rollout suggests further updates may be on the horizon.
via TechCrunch AI