Titan OS Raises $46 Million to Expand Its Smart TV Operating System Internationally
Barcelona-based smart TV operating system maker Titan OS has raised $46 million in new funding, combining both equity and debt, the company announced on Wednesday.
The capital comes from debt facilities provided by funds and accounts managed by BlackRock, alongside existing investors including Highland Europe and Mangrove Capital Partners. The startup, which secured $58 million last year, has now raised $110 million in total. According to the company, it could have opted to forgo new funding and grow slowly, but it chose a more ambitious path to forge additional partnerships and expand into more geographies.
The Value Proposition for TV Makers
Titan OS promises TV manufacturers better value from their unit sales by loading an operating system that lets them generate revenue through partnerships with FAST (free ad-supported television) channels and advertising across different screens.
The company now serves 30 million users, up from 18 million last year. This includes acting as a sales partner for TiVo in certain regions, as well as for Tubi in the UK.
Expanding Partner Roster
Compared with last year, the startup has added Sharp, AOC, Vestel, and Skyworth as partners. Its partnership with Philips has been a particular success: the Dutch electronics maker has switched to Titan OS and ditched Google TV for its 2026 models.
The extended coverage gives Titan OS a larger advertiser footprint and stronger audience engagement metrics to offer marketers.
Monetization Beyond Owned Inventory
"Our bread and butter is the monetization of our inventory on our own network. But the point is that we're going beyond that. That's why our reach has increased significantly, which then triggers the flywheel effect by also attracting more sales partners and more agencies that want to spend on our platform, whether it's owned and operated or via our extensions," Hyoungung Kim, the company's newly appointed CFO, told TechCrunch in a call.
Team and Office Growth
Over the past year, the company has grown its headcount to 250 people and opened an office in London to concentrate on advertising. It already maintains offices in Barcelona, Amsterdam, and Taipei.
Where the New Funding Will Go
With the fresh capital, Titan OS plans to focus on several areas. The first is content discovery, since finding something to watch still takes users a long time. To address this, the company is using interface tweaks and AI to improve discovery.
via TechCrunch