via The Verge
Ferrari Luce Secures at Least 500 Orders, Strong Demand in China
Ferrari’s upcoming electric vehicle, the Luce, has already garnered at least 500 reservations, signaling strong early interest despite a competitive luxury EV landscape. Designed by renowned former Apple chief design officer Jony Ive, the Luce is reportedly especially popular in the Chinese market, where demand for high-end electric vehicles continues to surge in 2026. The milestone underscores Ferrari’s strategic push into electrification while retaining its signature design ethos. Analysts note that the Luce’s unique blend of Italian engineering and Ive’s minimalist aesthetic could help Ferrari carve out a distinct niche in the rapidly expanding luxury EV segment.