Call It AI, Call It Super Intelligence — Only 2% of Consumers

The White House Rebrands AI as 'Super Intelligence' — but Consumers Aren't Sold


This week, the White House gathered nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic's Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called "morally binding." Trump also signed an executive order officially rebranding AI as "super intelligence." Meanwhile, Meta and OpenAI are putting friendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise.


On this episode of TechCrunch's Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O'Kane dig into this week's AI moves, the ugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals.


In This Episode


  • What Oura pulling its IPO, plus Anthropic's leaked S-1 and OpenAI going back to private funding, says about how picky public markets have gotten
  • Quartermaster's $140M raise to bring real-time sensors to an industry that AI basically hasn't touched yet: maritime shipping
  • Why Atomic, a supply-chain startup from ex-Tesla vets, is already running 90% of DoorDash's purchasing
  • How Startup Battlefield finalist Charter Space raised $5M to bring insurance to satellites

Join Us at TechCrunch Disrupt 2026


Speaking of Startup Battlefield, join us at TechCrunch Disrupt 2026, where Equity will kick things off with a live show on the Builders Stage at 9 a.m. Get 25% off your tickets with code Equity25.


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via TechCrunch Startups

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