Shopify Expands Catalog Access to More AI Agents
Shopify has broadened access to its product catalog for additional AI agents, extending an effort to position itself at the center of agentic commerce.
The move follows Shopify's previously announced partnership with Meta's Muse for AI-powered shopping and checkout.
Opening the Catalog to AI
By making its catalog available to a wider set of AI agents, Shopify is betting that AI assistants will increasingly act on behalf of shoppers โ browsing products, comparing options, and completing purchases.
What This Means
The expansion signals that Shopify sees AI agents as a core part of the shopping experience going forward, rather than a single-partner experiment. Merchants on the platform may gain exposure through more AI-driven surfaces, while shoppers could see more automated, assistant-led buying journeys.
via The Verge AI