via TechCrunch AI
Karamo Brown Launches Kē: A Wellness App with an AI Digital Clone
Karamo Brown, the life coach and culture expert from Netflix’s *Queer Eye*, has entered the wellness and AI space with the launch of his new app, Kē. After dedicating a year and a half to his own personal transformation—encompassing fitness, nutrition, meditation, sobriety, relationships, and personal growth—Brown aims to help others on similar journeys.
Kē offers a comprehensive suite of features designed to support users in their wellness goals. The app provides personalized fitness plans that adapt to users’ existing workout equipment and schedules, along with nutrition guidance that suggests meal plans based on the food they have at home. Users can easily request adjustments to their fitness and meal plans through an AI chatbot, ensuring a highly customizable experience. Each workout is paired with guided instructional videos to promote correct form and reduce injury risk.
On the mental health front, Kē includes a meditation section with videos targeting various emotions, helping users manage stress and anxiety. The app also features a community section where users can join supportive groups focused on shared experiences, such as sobriety or wellness discussions.
What truly sets Kē apart is its “AI Karamo” feature, powered by AI startup Delphi. This digital clone allows users to converse with a virtual version of Brown, asking questions and receiving advice in real time, delivered in his authentic voice. The AI draws from a vast repository of Brown’s content—including interviews, podcast episodes, and video clips—to ensure it represents him as accurately as possible. (Notably, actor Arnold Schwarzenegger also uses Delphi for his own digital clone.)
“My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” Brown told TechCrunch, underscoring the tool’s personal resonance.
As of 2026, Kē is available for download, positioning itself as a holistic wellness companion that leverages AI to provide scalable, personalized support—from physical fitness to emotional well-being.