via The Verge
Patreon CEO Jack Conte on Supporting Artists in the AI Slop Era
In a candid interview, Patreon CEO Jack Conte shares his perspective on the challenges and opportunities facing artists in what he calls the "AI slop era" — a time when generative AI tools flood the internet with low-quality, algorithmically produced content. Conte, who co-founded the membership platform that powers millions of creators, explains why he does not "want to make better cigarettes," a metaphor for refusing to build tools that harm the creator ecosystem, even if they are profitable.
Conte emphasizes that Patreon's mission in 2026 is more critical than ever: to provide a sustainable, direct-to-fan revenue model that insulates artists from the devaluation of their work by AI-generated substitutes. He argues that as AI-generated content becomes indistinguishable from human-made work, the value of genuine creative connection — and platforms that foster it — will only increase.
The interview also explores how Patreon is evolving its policies and product features to help creators authenticate their human-made work, build deeper relationships with patrons, and resist the pressure to optimize for viral, AI-driven trends. Conte calls on the tech industry to prioritize long-term artist welfare over short-term engagement metrics, urging a future where technology serves creativity, not undermines it.
