As India seeks a homegrown contender in the global artificial intelligence race, billionaire Mukesh Ambani is positioning Reliance Industries as a national champion by rolling out AI services for phone calls, mobile apps, and connected homes.
Jio Call Agent: AI-Powered Phone Assistant
At the company’s annual shareholder meeting on Friday, the Mumbai-based conglomerate announced Jio Call Agent, an AI assistant that can join phone calls to transcribe conversations, generate summaries, and perform tasks such as booking cabs, ordering food, and making reservations. Activated by saying “Hey Jio,” the service is expected to launch later this year for Jio’s more than 500 million users.
By embedding the assistant directly into its telecom network rather than offering it as a standalone app, Jio aims to make AI assistance a native feature of phone calls. This approach could reduce consumers’ reliance on third-party call-assistant apps and give Reliance a powerful distribution advantage in an increasingly crowded AI market.
AI-Enhanced MyJio App and Home Display
Reliance also unveiled an AI-powered version of its MyJio app, which can perform tasks on behalf of users—from activating eSIMs to selecting roaming plans—through natural-language requests. Additionally, the company introduced TeleFrame, a home display that uses AI agents to proactively surface information and recommendations such as weather alerts, schedules, and household reminders. TeleFrame reflects a broader industry push toward ambient AI assistants for the home, an area being explored by companies including Amazon and Google.
Next Phase of Reliance’s AI Strategy
These announcements mark the next phase of Reliance’s AI ambitions as India works to build domestic capabilities in a field largely dominated by U.S. and Chinese companies. By integrating AI into its core telecom services, Reliance is betting that convenience and scale will drive adoption. In the context of 2026, this strategy aligns with a global trend where telecom operators are leveraging network-level AI to differentiate offerings, compete with over-the-top players, and capture value in the growing smart-home and voice-assistant markets.
via TechCrunch