via The Verge AI
Meta Launches Cheaper Smart Glasses Without Ray-Ban Partnership
Meta has unveiled a new, more affordable version of its smart glasses, marking a notable departure by dropping the Ray-Ban branding. Priced $80 lower than previous models, the device aims to make wearable AI more accessible to a broader audience.
According to Alex Himel, Meta’s Vice President of Wearables, the company is also prioritizing user privacy in upcoming updates. “We’re actively working on privacy improvements to address user concerns and ensure responsible use of camera and sensor features,” Himel said.
The timing is strategic: entering 2026, the wearable tech market is increasingly crowded, with competitors like Apple and Google pushing their own smart glasses and head-mounted displays. By lowering the price point and decoupling from a luxury eyewear partner, Meta positions itself to capture budget-conscious consumers and early adopters seeking hands-free AI assistance.
While the new glasses retain core capabilities—including voice commands, notifications, and a built-in camera—the lack of Ray-Ban styling may affect their fashion appeal. However, Meta believes that the reduced cost and forthcoming privacy features will drive demand.
Analysts suggest that this move could accelerate mainstream adoption of smart eyewear, particularly if Meta delivers on its privacy promises. The company plans to roll out software updates within the next quarter that enhance user control over data collection and sharing.
For now, the cheaper smart glasses are available through Meta’s website and select retailers. Early reviews highlight solid performance for the price, though some observers question whether the brand shift will impact consumer trust.